Itamar seeks a Marketing Communications & Tradeshow Manager supporting the North American business unit. The role requires marketing communications experience along with strong tradeshow/event/meeting planning, management, and execution skills as well as solid budgeting and lead tracking experience. This person must be comfortable leading meetings with business unit leaders, managing all logistics, and highly collaborative. Critical you have demonstrated aptitude for successfully handling multiple projects and deadlines simultaneously. Specific activities may include messaging, naming, advertising, customer events, collateral creation, content development, customer presentations and sales communications across both print and digital mediums and channels. This role will collaborate and engage internal expert resources as well as external firms to plan, execute and measure success towards the marketing objectives.
Primary Responsibilities and Duties:
Marketing Communications
- • Manage marketing communication activities that include: strategic year-over-year planning, product launches, integrated campaigns, trade show strategy and content, sales support and customer collateral
- • Track ROI for marketing & sales key investment including marketing campaigns, product promotions
- • Position yourself as a “thought partner” to the leaders of the product segments in order to create market differentiation and value creation
- • Analyze market research to better understand our Customers’ needs and market segment trends, in order to better communicate our key messages
- • Conduct field visits to get better acquainted with Customers and sales force
- • Develop and drive strategic, creative, and coordinated marketing communications plans to achieve marketing goals and objectives for key initiatives, campaigns, and product launches
- • Develop targeted content strategies according to relevant industry segments, personas, and buyer’s stages; demonstrate traditional and digital marketing channels to support business goals
- • Drive a consistent approach to content planning, development, and distribution and share feedback to improve operational efficiency
- • Lead and evaluate relationships with marketing agencies, media partners, and suppliers
- • Ensure adherence to corporate branding and integrating corporate guidelines into MarComm programs.
- • Work with our agencies to monitor website or social media pages and address clients’ queries
Marketing Materials Management
- • Prepare all the printing materials including product catalogs, spreadsheets, surgical manuals, brochures, etc.
- • Distribute all the marketing & product materials, including printing materials, media materials, gifts, display sets, etc.
- • Manage the stock of marketing materials
Tradeshow & Professional Education Events
Qualifications:
To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required.
- • Take full ownership of the planning and execution of all assigned events.
- • Proactively manage annual tradeshow and events calendar.
- • Manage all venue logistics before, during and after the events, including lead retrieval, packing materials, staffing, hotel rooms, registrations, booth setup and teardown.
- • Manage event budget, invoicing, schedules of payments.
- • dentify, order, and ship trade show assets: giveaways, collateral, booth assets.
- • Take full ownership of the planning and execution of all assigned events.
- • Proactively manage annual tradeshow and events calendar.
- • Manage all venue logistics before, during and after the events, including lead retrieval, packing materials, staffing, hotel rooms, registrations, booth setup and teardown.
- • Manage event budget, invoicing, schedules of payments.
- • dentify, order, and ship trade show assets: giveaways, collateral, booth assets.
- • Gather and manage leads, categorize leads, ensure timely process of leads.
- • Highly organized individual able to effectively prioritize and manage multiple tasks simultaneously with changing priorities, and drive projects and tasks to completion.
- • Works collaboratively within the Global Event Marketing Team.
- • Performs other duties as assigned.
- • Attend major events to support the marketing events and promote our products & services during events
- • Gather and manage leads, categorize leads, ensure timely process of leads.
- • Highly organized individual able to effectively prioritize and manage multiple tasks simultaneously with changing priorities, and drive projects and tasks to completion.
- • Works collaboratively within the Global Event Marketing Team.
- • Performs other duties as assigned.
- • Attend major events to support the marketing events and promote our products & services during events
Education and Experience Requirements:
Bachelor’s degree in Marketing, Communications, or related field
At least 5 years of combined experience in Event Planning & Marketing Communications
Physical Demands:
The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
- • The employee is required to sit – perhaps at long intervals of time
- • The employee is required to work on computer for long intervals
- • The employee is required to talk on the phone for long intervals
- • Employee must be able to lift 50 pounds.
Travel:
This position includes travel. Must be able to travel during nights and weekends
Supervisory Reports:
This position will have direct reports.
Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities and activities may change at any time with or without notice.
Itamar is an equal opportunity employer. Applicants for employment will receive consideration without unlawful discrimination based on race, color, religion, creed, national origin, sex, age, disability, marital status, domestic partner status, sexual orientation, genetic information, citizenship status or protected veteran status.
About Itamar Medical:
Itamar® Medical, Inc. is a fully owned subsidiary of Itamar® Medical Ltd. We are pioneers in creating and developing the PAT® signal technology which provides a non-invasive window to the cardiovascular and autonomic nervous system, allowing the monitoring and measurement of critical patient information such as sleep disorders and cardiovascular health. The company’s US Headquarters is based in Atlanta, GA. Established in 1997, Itamar® Medical Ltd., is a public (TASE\NASDAQ: ITMR), rapidly-growing medical technology company building its presence and footprint in multiple medical disciplines.
WatchPAT is an FDA- cleared portable diagnostic device that uniquely uses finger-based physiology and innovative technology to enable simple and accurate Obstructive Sleep Apnea (OSA) testing while avoiding the complexity and discomfort associated with traditional air-flow based systems.
You have a unique opportunity to work with a world leader in the cardiology/electrophysiology medical field.
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